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The Ethics of Journalism - 20 Jul 2018 09:02

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Many people are alarmed about the state of journalism. Polls have been indicating more and more that the audience is wondering how honest and fair journalists are.

In the 180s there were several unusual violations to journalism. Reporters were caught making up parts or all of their stories. In one case, a woman given journalism`s highest honor, a Pulitzer Prize, had to give it back when they found out that her main character in the prize-winning story didn`t exist.

Accuracy, to the ethical journalist, has a special meaning and close doesn`t count. Accuracy is the highest of the principles of the ethical journalist, and it means that every bit of information printed has to be exact; spelling, facts, names, places, quotes, etc. Even the smallest mistake cuts into the journalist`s credibility.

Another of the journalist`s highest principles is objectivity. This is the state of mind that journalists acquire to make them fair, neutral observers of events and issues. They cannot express personal feelings, likes or dislikes to color news stories. Journalists should always seek to provide the audience with unbiased accounts of the news. The journalist who vows to do so has taken a longfirst step to the road to professionalism.

Accuracy and objectivity are by no means the only principles a journalist must live by. They also have to be sure to have good taste. They can`t put sexually explicit material in newspapers or magazines and must seek understatement, not overstatement. They must avoid profanity and they cannot invade the privacy of others or glorify bad behavior.

Journalists must be sure to show fairness to all. Everyone in the audience has an equal right to expect to be treated fairly, regardless of race, color, philosophy, religion, gender, age, or economic status. They should never apply different standards to different people or groups. - Comments: 0

Analysis of Game of War: Live Action Trailer - 02 Jul 2018 15:31

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"Game of War: Live Action Trailer is a short commercial for the mobile application, Game of War: Fire Age. The trailer is part of a multi-million-dollar campaign for the video game that features supermodel Kate Upton. It uses Upton‘s beauty and sex appeal as she commands soldiers into war in make-believe settings like those found in HBO`s Game of Thrones. The following essay is a rhetorical analysis of the situation so as illustrate the advertisement is successful in using Upton`s sex appeal to draw in a male audience.
Machine Zone, the creators of Game of War: Fire Age, have taken mobile games marketing to a new level when they decided to use model Kate Upton as the game`s ambassador. This is apparent in the game`s trailer which could be easily be mistaken for an action movie sequel. In the midst of battling troops and dragons that breathe fire, Upton emerges from the massacre. She casually looks at the camera and states come and play with me,"" in a voice that has a heavy sexual undertone (Dave). Upton is also in the actual game where she is characterized by Athena, the game`s host. The advertisement can be examined from a rhetorical view so as to illustrate how the use of a supermodel ambassador has managed to draw in a largely male audience. A rhetorical situation is one which certain factors influence how a story or message is created. In this particular situation (the advertisement), a beautiful woman was used to draw in male viewers since young men form the biggest percentage of video game players. In order to understand this video, one needs to comprehend the fact mentioned above. The following section will analyze the trailer through some rhetorical aspects.
The motivation of the advertisement is to draw in male viewers so that they will download the game. Kate Upton’s sensuality entices men and boys to download the smartphone video game that is free-to-play (Dave). - Comments: 0


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